Value Orientation is the first letter of the KLETHO core persona. It answers a simple question: What kind of value does the organization actually create? Not what the brand aspires to, or what slide decks promise, but what the operating model produces in the world today. It gives newcomers a fast, legible way to understand your role in the AI value chain, while still respecting the fact that companies are blends, not absolutes.
Value Orientation
Imagine a spectrum of three forces that power any AI‑enabled organization: Creation, Integration, and Broking. Creation is the act of originating new capability—novel models, core infrastructure, or defensible IP. Integration is the craft of turning capability into outcomes by embedding it into real workflows and domains. Broking is the business of connecting others—through marketplaces, licensing, data exchanges, and orchestration platforms. When these forces sit in near‑equilibrium, we call the stance Harmonizing.
The Value Orientation Stances
Creator
Creator organizations live in the space between "impossible" and "inevitable." They are naturally drawn to hard problems that require novel solutions. Whether they're developing new model architectures, building unprecedented infrastructure, or creating entirely new categories of AI capability, Creators see technological limitation as an invitation rather than a boundary.
Weaver
Weaver organizations live in the space between potential and reality. They see breakthrough technology not as an end in itself, but as raw material for solving real problems. Whether they're integrating AI models into existing workflows, building custom applications for specific domains, or creating seamless user experiences around complex technology, Weavers transform "what's possible" into "what works."
Broker
Broker organizations live in the space between supply and demand, between capability and need, between potential partners who haven't yet found each other. They see fragmented markets not as problems to solve directly, but as opportunities to create value through orchestration. Whether they're building AI model marketplaces, data exchange platforms, or integration ecosystems, Brokers transform "what's scattered" into "what's connected."
Harmonizer
Harmonizer organizations live in the space between different value creation approaches, seeking to capture the benefits of each while avoiding the limitations of specialization. They see the choice between creation, integration, and orchestration not as either/or decisions, but as both/and opportunities. Whether they're building comprehensive AI platforms, end-to-end solution suites, or integrated ecosystem offerings, Harmonizers transform "what's fragmented" into "what's unified."
